People are more empowered and connected than ever. The customer behavior tends to change with the rapid change in technology. To keep up the pace, market analysts today have to tackle three key challenges to retain customers: Manage customer relationships across variety of channels, respond and react to dynamic customer interactions, extract value from big data to make better decisions faster.
The end of the year is marked by the celebration of Christmas, New Year resolutions, but for the Communication Service Providers (CSPs), it will be the beginning to predict the technologies and trends in the telecom industry by embracing the magic of predictive analytics. Today, the chief precedence for CSPs is to prevent customer churn to increase customer value and loyalty,