People are more empowered and connected than ever. The customer behavior tends to change with the rapid change in technology. To keep up the pace, market analysts today have to tackle three key challenges to retain customers: Manage customer relationships across variety of channels, respond and react to dynamic customer interactions, extract value from big data to make better decisions faster.
Tag: #competitor analysis
Megan, recently conquered her dream of starting a boutique. She did not locate the boutique in her own lane. She choose a different place far away from her home. She has analysed that people in her street are not good customers as she has seen them haggle a lot in every other shop, and there are two other boutiques showing their existence in her lane,